Starting in 2026, Formula 1 will undergo a major shift in the United States, as Apple TV takes over exclusive broadcast rights from ESPN. This new multiyear deal effectively removes Formula 1 from traditional cable television, marking a significant move toward digital streaming and modern media consumption for American racing fans. Apple’s acquisition of the rights signals both the growing popularity of Formula 1 in the U.S. and the company’s commitment to expanding its sports streaming portfolio.
End of Cable Era for F1
For decades, cable networks have been the primary avenue for watching Formula 1 in the United States. ESPN’s three-year contract, which began in 2022, allowed fans to watch races, practice sessions, and qualifying rounds on television. However, with the contract set to expire at the end of 2025, Apple has stepped in with a five-year agreement to serve as the exclusive home for F1 content in the U.S. The deal signifies a major shift in how American audiences will access the sport, requiring fans to adopt streaming services over traditional cable subscriptions.
Apple TV’s Exclusive Coverage
Under the new arrangement, Apple TV will broadcast every aspect of the Formula 1 calendar, including all practices, qualifying sessions, sprint races, and feature races. The service will also integrate the sport into Apple’s broader ecosystem, featuring coverage across Apple News, Apple Maps, Apple Music, Apple Sports, and Apple Fitness+. Some practice sessions and select races will even be available for free through the Apple TV app, providing fans with an entry point into the streaming platform.
For those who subscribe, F1 TV Premium will now be included in the Apple TV subscription, eliminating the need for a separate F1 streaming account. While Apple has not officially disclosed financial details, industry estimates suggest the tech giant may pay more than $140 million per year, a considerable increase over ESPN’s $90 million-per-year deal. This premium investment underscores Apple’s intention to make Formula 1 a cornerstone of its sports streaming strategy.
Impact on Fans
The move to Apple TV will have both advantages and challenges for viewers. On the one hand, existing Apple TV subscribers, who pay approximately $12.99 per month, will gain access to every Formula 1 event without additional fees. On the other hand, fans who previously relied on F1 TV Pro at $10.99 per month will see a change in subscription requirements, potentially increasing their costs if they wish to continue full access to all races and coverage.
The shift also emphasizes the growing importance of digital and mobile-first platforms for sports consumption. By centralizing Formula 1 content within Apple’s ecosystem, the company can offer enhanced features such as interactive race data, live commentary, and integrated statistics, all accessible on smartphones, tablets, and smart TVs. This represents a more modern, flexible way for fans to engage with the sport than traditional cable broadcasts allowed.
Broader Implications for Sports Streaming
Apple’s acquisition of exclusive Formula 1 rights highlights the broader trend of high-profile sports moving away from cable networks and toward streaming platforms. Sports fans increasingly demand on-demand access, multi-device compatibility, and additional interactive content—needs that traditional cable struggles to meet. By transitioning Formula 1 to Apple TV, the sport positions itself at the forefront of this digital transformation in the U.S., potentially attracting a younger, more tech-savvy audience.
The deal also reflects Formula 1’s growing appeal in America, boosted in part by the success of popular drivers and events, including the dramatic rise of the Miami and Las Vegas Grands Prix. With Apple’s marketing power and integration into its ecosystem, the sport is likely to gain even more visibility, reaching fans who may not have previously followed the series on cable television.
Preparing for 2026 and Beyond
As the 2026 season approaches, fans will need to adapt to a new viewing model. Apple TV’s coverage promises comprehensive access to every session, combined with innovative digital features. The inclusion of F1 TV Premium in the subscription will streamline access and may enhance the viewing experience with additional insights and statistics typically unavailable on traditional broadcasts.
For American viewers, the move marks the end of an era of cable dominance in sports broadcasting. It also offers an opportunity to explore a more connected, interactive form of sports consumption. Whether through live streaming, Apple’s ecosystem integration, or enhanced mobile access, Formula 1 on Apple TV is set to redefine how fans experience the thrill of racing.
Conclusion
The multiyear Apple TV deal represents a transformative moment for Formula 1 in the United States. By moving away from cable and embracing streaming, the sport aligns with modern media trends and consumer expectations. Fans can expect every race, practice, and qualifying session delivered directly through Apple TV, alongside expanded access across Apple’s ecosystem. While traditional television viewers may need to adjust, the deal promises a more immersive, interactive, and flexible way to enjoy Formula 1—ushering in a new era of racing entertainment for the digital age.
